In 2023, Europe held the largest share of the demineralized whey powder market. The demineralized whey powder market in Europe is witnessing growth, owing to the wide presence of well-established players such as Arla Foods Ingredients, FrieslandCampina, and Euroserum. In the region, the demand for demineralized whey powder is prominently seen in the infant nutrition sector. It is a key ingredient in infant formulas due to its similarity to human breast milk in terms of protein composition and bioavailability. Furthermore, Europe has a major market for bakery and confectionery. In bakery applications, demineralized whey powder contributes to improved texture, crumb structure, and moisture retention in baked goods. It acts as a natural dough conditioner, facilitating better dough handling and processing. The proteins in demineralized whey powder also aid in gluten development, which is essential for creating the desired volume and texture in bread and pastry products. Moreover, its mild dairy flavor enhances the overall taste profile without overwhelming other ingredients, making it ideal for a wide range of bakery items, including bread, cakes, muffins, and cookies. For instance, total bakery consumption in the 29 European countries was more than 39 million tons in 2022, with a market value of ~US$ 180 billion.
Demineralized whey powder is utilized in a wide range of applications, namely, food and beverage, infant formula, bakery and confectionery, dairy and frozen desserts, sports nutrition, etc. In the food & beverages sector, it serves as a functional ingredient prized for its ability to enhance texture, flavor, and nutritional profiles. Commonly used in infant formulas, it provides essential proteins and bioactive peptides crucial for infant development. Its low mineral content makes it suitable for individuals with specific dietary needs, such as those requiring reduced lactose or sodium intake. Infant formulas fortified with demineralized whey powder mimic the composition of human breast milk, offering a balanced source of nutrients such as lactose, proteins, vitamins, and minerals crucial for infant nutrition. The powder’s ability to improve digestibility and reduce allergenic potential makes it a preferred choice for infants who may have sensitivities to whole milk proteins or lactose. In bakery products, demineralized whey powder improves moisture retention and extends shelf life. It also finds application in confectionery, where it contributes to creaminess and smooth texture in chocolates and candies. In the dairy industry, it enriches the nutritional content of yogurts, ice creams, and flavored milk while enhancing their creaminess.
Growing Demand for Organic Demineralized Whey Powder to Create Opportunities for Demineralized Whey Powder Market During Forecast Period
Organic demineralized whey powder is produced from milk sourced from cows that are fed organic feed, adhering to strict organic farming standards that prohibit the use of synthetic pesticides, hormones, or genetically modified organisms (GMOs). This ensures a dairy product that is not only nutritionally rich but also free from potentially harmful residues and additives. Organic demineralized whey powder finds increasing popularity in the food & beverages industry due to its clean label appeal and perceived health benefits. It serves as a key ingredient in organic infant formulas, meeting the stringent requirements for organic certification while providing essential proteins, vitamins, and minerals crucial for infant growth. According to FrieslandCampina, three out of four parents now consider organic an important criterion when purchasing formula for their young children. Also, in China, organic infant formula figure exceeds 90%. Additionally, the sales volume of organic infant milk formula has increased by more than 12% in the past few years. In the dairy sector, it enhances the nutritional profile of organic yogurts, ice cream, and other dairy products, aligning with consumer preferences for natural and organic ingredients.
Demineralized Whey Powder Market: Segmental Overview
Based on type, the demineralized whey powder market is segmented into 50% demineralized whey, 70% demineralized whey, 90% demineralized whey, and others. The 90% demineralized whey segment held the largest share of the market in 2023. In 90% demineralized whey, up to 90% of the minerals, including calcium, potassium, sodium, and magnesium, are removed through processes such as electrodialysis, ion exchange, or nanofiltration. Also, 90% demineralized whey is largely used in infant nutrition as it is easily digestible by babies. 90% demineralized whey is highly valued in the food & beverages industry for its properties, such as less salty taste compared to regular whey. It is commonly used in infant formulas, sports nutrition products, and various food applications where a lower mineral content is desired to meet specific dietary or processing requirements.
The demineralized whey powder market, based on category, is divided into conventional and organic. The conventional segment held a larger share of the market in 2023. Conventional demineralized whey powder is produced like organic whey powder but originates from nonorganic milk sources. It undergoes processing to reduce mineral content while retaining its nutritional profile, making it a cost-effective choice for various food and beverage applications. Conventional demineralized whey powder is valued for its functional properties, such as enhancing texture, improving moisture retention in baked goods, and serving as a protein source in sports nutrition products. Its neutral flavor profile makes it highly suitable for both sweet and savory applications, including soups, sauces, and meat products.
The demineralized whey powder market, based on application, is segmented into bakery and confectionery, dairy and frozen desserts, infant nutrition, beverages, and others. The infant nutrition segment held the largest share of the market in 2023. In infant formulas, demineralized whey powder serves as a source of high-quality protein, essential amino acids, and bioactive peptides, which are easily digestible and support optimal growth and development. The presence of lactose content in demineralized whey provides a natural energy source, while bioactive components such as lactoferrin and immunoglobulins bolster immune function. Clinically, demineralized whey has been shown to reduce the risk of metabolic complications in preterm infants and support gastrointestinal health. As a result, it is a valuable component in specialized infant formulas tailored to meet the nutritional needs of growing infants.
Demineralized Whey Powder Market: Competitive Landscape and Key Developments
Interfood Holding BV, Lactalis Ingredients, Hiroland Domestic and Foreign Trade Ltd Co, Berkshire Dairy and Food Products LLC, LACLAT Ltd, Kaskat Dairy SP Zoo, Uğuray Süt A.Ş., Milky Royal Süt Ürünler, Dairygold Co-Operative Society Limited, Saputo Dairy UK Ltd, Euroserum SAS, EPI Ingredients SAS, Valio Ltd, Charotar Casein Co, Makendi WorldWide, SCE Epiim, ALPAVIT, Royal FrieslandCampina NV, ALIMA-BIS, and Mirel Süt Ürünleri A.Ş. are among the prominent players profiled in the demineralized whey powder market report. These market players focus on providing high-quality products to fulfill customer demand. They are also adopting various strategies such as new product launches, capacity expansions, partnerships, and collaborations to maintain a competitive edge in the market.