Voting Management Software Market
Embracing Blockchain Technology in Elections to Create Opportunities in Voting Management Software Market Growth During Forecast Period
In today’s fast-paced world, technology is constantly transforming and evolving numerous industries. One area that stands to benefit significantly from technological advancements is the electoral process. Blockchain, the innovative technology behind cryptocurrencies such as Bitcoin, has the potential to revolutionize voting systems and usher in a new era of secure, transparent, and accessible digital voting. Blockchain technology has found numerous applications in various sectors, such as finance, supply chain management, and healthcare, owing to its secure and transparent nature. One of its most promising applications lies in the realm of elections and voting systems. Blockchain-based digital voting systems offer a comprehensive solution to many of the challenges faced by traditional voting systems. By ensuring voter anonymity, secure identity verification, vote integrity, improved accessibility, and increased efficiency, these systems have the potential to revolutionize the way elections are conducted and improve the democratic process. Blockchain-based digital voting offers various advantages, such as voter anonymity and vote traceability, secure voter identity, vote integrity and immutability, improved accessibility, increased efficiency, cost reduction, and elimination of electoral commissions. While maintaining voter anonymity is essential to protect the privacy of individuals, it is equally important to ensure that each vote can be traced back to an eligible voter. Blockchain-based voting systems can use cryptographic techniques like zero-knowledge proofs, which allow voters to prove their eligibility without revealing their identity. This ensures that only eligible voters can participate while keeping their vote choices private. Also, blockchain-based voting systems can automate the vote-counting process, reducing the risk of human error and speeding up the announcement of results. As votes are recorded in real-time on the blockchain, they can be tallied almost instantaneously, ensuring a swift and accurate outcome. Therefore, due to the above factors, embracing blockchain technology in elections is anticipated to be a good opportunity for the voting management software market.
Voting Management Software Market: Industry Overview
The voting management software market is segmented into deployment type, end users, and offering. Based on deployment type, the voting management software market is segmented into cloud-based and on-premise. In terms of end users, the voting management software market is segmented into government, enterprise, association, and others. Based on offering, the market is segmented into platform performance, platform ballot management, audience engagement, event support, and others. Based on geography, the private 5G network market is segmented into five major regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South & Central America.
The voting management software market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The COVID-19 outbreak created many challenges for the European Parliament. One of the challenges faced by the Parliament was to enable members to vote remotely while respecting law, rules of procedure, and democratic principles. In 2020, due to the pandemic, the Bureau of the European Parliament temporarily allowed remote voting by e-mail. However, for full transparency, the Parliament ensured that the results of all votes were published as roll call votes. This made it possible for each member of the European Parliament to vote and subsequently check whether their votes were correctly registered by providing an option to verify that the votes had not been manipulated.
Furthermore, various countries and organizations in the region are using this flexible method of online voting. Scytl, which is a provider of highly secure solutions for online voting and electoral modernization, has provided its solution to various countries and organizations. Since mid-2020, the Council of Europe has been using Scytl’s Meeting Manager solution, an online voting solution that offers flexibility and enhanced implementation to hold both assembly-type elections and elections for representatives of internal bodies. Similarly, in 2020, the International Lesbian & Gay Association (ILGA) of Europe, a nongovernmental organization, held its General Assembly of Members with Scytl’s Meeting Manager. This was the first time the event was held entirely online. The solution allowed the members to cast their votes online for several days. Thus, the growing adoption of solutions in the voting management software market by different government bodies and organizations is fueling the growth of the market in Europe.
Voting Management Software Market: Competitive Landscape and Key Developments
BigPulse Voting Pty Ltd, ElectionBuddy Inc., Simply Voting Inc., Civix GCR Inc., Civica UK Ltd., Polyas GmbH, Scytl Election Technologies SLU, Seasia Infotech, Assembly Voting Aps, and eBallot are among the leading market players profiled in the voting management software market report. Several other essential market players were analyzed for a holistic view of the market and its ecosystem. The report provides detailed market insights, which help the key players strategize their market growth. A few developments are mentioned below:
- In June 2023, Scytl’s public policy researcher, Adrià Rodríguez-Pérez (PhD), has been invited to participate in the Council of Europe’s upcoming conference: e-voting and Use of ICT in Elections. Adrià participated in a debate and round-table discussion on overcoming the challenges of implementing online voting and e-voting technologies.
- In November 2020, Scytl provided secure election solutions to US counties. 78 million voters from more than 800 US counties in states, including Colorado, Georgia, New Jersey, California, and Texas, benefited from Scytl secure election solutions.
