Rising Demand for Nonsurgical Fat Reduction Procedures
Nonsurgical fat reduction involves the removal of fat cells from target areas by inducing apoptosis, which can result in the reduction of subcutaneous fat pockets (fat deposited beneath the skin and above the muscle). Nonsurgical fat reduction procedures implement advanced techniques such as cryolipolysis, injection lipolysis, radiofrequency lipolysis, and laser lipolysis.
Fig: Number of Nonsurgical Fat Reduction Procedures––Global and Country-Wise Data
| Nonsurgical Fat Reduction (2021) | ||
| Country | No. of Procedures | % Change 2020 vs 2021 (Global) |
| Global | 730,980 | + 30.40% |
| US | 217,277 | |
| Mexico | 27,895 | |
| Germany | 11,455 | |
| Italy | 9,816 | |
| Spain | 7,056 | |
| Japan | 122,696 | |
| India | 9,600 | |
| Brazil | 33,720 | |
| Argentina | 55,360 | |
Source: International Society of Aesthetic Plastic Surgery Report
Fig: Number of Nonsurgical Fat Reduction Procedures Performed in 2021 by Age Group
| Age Group | No. of Procedures |
| 18 Years or Younger | 24,488 |
| 19–34 Years | 284,790 |
| 35–50 Years | 323,166 |
| 51–64 Years | 87,937 |
| 65 Years and Older | 10,599 |
Source: International Society of Aesthetic Plastic Surgery Report
Fig: Nonsurgical Fat Reduction Procedures Performed in2021 by Gender
| Female | Male |
| 605,669 | 125,311 |
Source: International Society of Aesthetic Plastic Surgery Report.
Therefore, the rising demand for nonsurgical fat reduction procedures will have a positive impact on the noninvasive fat reduction market size.
Noninvasive Fat Reduction Market Trends
Robotics to Perform Noninvasive Fat Reduction Procedures
Companies are trying to launch technologically advanced, noninvasive, fat-reducing products. Dominion Aesthetic Technologies, Inc.’s EON is one such example. EON includes a programmable articulated robotic arm that uses sensors to map the body’s unique topography, providing 100% personalized treatment. Also, the programmable articulated robotic arm understands the body better than other fat contouring machines; it is capable of mapping the entire treatment area, reducing the chances of irregular results and increasing comfort levels. EON is an FDA-cleared product that has been proven safe, effective, and better than laser treatment. Laser treatment targets unwanted fat cells, while EON targets only abdominal fat without causing any harm to the rest of the body, producing effective results. For example, during the apoptosis procedure, EON permanently removes subcutaneous fat cells by delivering consistent and powerful laser energy through the robotic arm, whereas jet impingement ensures a comfortable and safe patient experience. Treatment by EON takes about 20 minutes, with the whole treatment being completed within 60 minutes, requiring no downtime. This treatment time is remarkably short compared to other fat-reduction treatment machines that exist in the market. Therefore, such advanced robotic delivery technologies provide effective fat reduction results and patient safety in the long run. Thus, the use of robotics to perform noninvasive fat reduction procedures acts as a new trend that is likely to boost the noninvasive fat reduction market growth in the coming years.
Noninvasive Fat Reduction Market: Geographic Overview
The noninvasive fat reduction market, by geography, is segmented North America (the US, Canada, and Mexico), Europe (Spain, the UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America). In 2022, North America held the largest noninvasive fat reduction market share. The US is the largest contributor to the market in North America. Rising consciousness among Americans to improve physical appearance and overall wellness has been observed. Americans adopt body contouring procedures post-bariatric surgeries to sculpt their body in order to improve their overall physique. According to the American Society of Plastic Surgeons 2024 report, approx. 70% of Americans are transitioning toward nonsurgical fat reduction procedures to quickly tackle obesity.
Table: Number of Nonsurgical Fat Reduction Procedures and Nonsurgical Procedures Performed in US
| Parameters | Estimates | % of Nonsurgical Fat Reduction Procedures From Total Nonsurgical Procedures |
| Total Nonsurgical Procedures | 528,527 | 41.1% |
| Nonsurgical Fat Reduction | 217,277 |
Source: International Society of Aesthetic Plastic Surgery (ISAPS) report, 2021
The International Society of Aesthetic Plastic Surgery (ISAPS) report further reveals that nonsurgical fat reduction procedures in the US accounted for 29.1% of the total nonsurgical procedures performed in 2021. Among all the nonsurgical fat reduction procedures in the US, “CoolSculpting” is highly adopted.
Table: Average CoolSculpting Procedure Cost in US States (Approx.)
| State | Average Cost US$ (Approx.) |
| New York (New York) | 2,000–4,000 |
| Chicago (Illinois) | 2,000–4,000 |
| Miami (Florida) | 1,000–4,000 |
| Austin (Texas) | 1,000–4,000 |
| Los Angeles (California) | 1,500–4,000 |
Source: AEDIT, LLC., FEBRUARY 2022 STATS FROM THE WEBSITE
Therefore, the high adoption of “CoolSculpting” procedures for fat reduction among US citizens is the key factor influencing the market growth.
Noninvasive Fat Reduction Market, by Technology:
Based on technology, the noninvasive fat reduction market analysis is carried out by considering the following subsegments: cryolipolysis, laser lipolysis, ultrasound, and others. The cryolipolysis segment held the largest noninvasive fat reduction market share in 2023 and is anticipated to register the highest CAGR of 17.8% during 2023–2031.
Noninvasive Fat Reduction Market, by End User:
By end user, the noninvasive fat reduction market is segmented into hospitals, dermatology clinics & cosmetic clinics, and others. The dermatology clinics & cosmetic clinics segment held the largest noninvasive fat reduction market share in 2023. It is anticipated to register the highest CAGR of 17.1% during 2023–2031.
Noninvasive Fat Reduction Market: Competitive Landscape and Key Developments
The noninvasive fat reduction market analysis is carried out by identifying and evaluating key players in the market across different regions. Cynosure LLC, Alma Lasers Ltd, Cutera Inc, Fotona, Sciton, Inc., Lynton Lasers Ltd, Solta Medical, Lumenis, Venus Concept Inc, and Candela Corporation are among the prominent players profiled in the noninvasive fat reduction market report. These companies focus on introducing new technologies, upgrading existing products, and undertaking geographic expansions to address the globally increasing consumer demand.