North America Offline Beauty Devices Market
Various market players focus on strategic developments such as product launches, mergers, acquisitions, and collaborations to develop advanced products that help ease the treatment of chronic disorders such as diabetes, cancer, chronic pain among others. Following are a few recent developments in the North America offline beauty devices market.
- In January 2025, NuFACE launched its NuFACE FIX MicroWand. This cutting-edge device is designed to depuff under eyes, plump lips, and smooth fine lines using NuFACE’s iconic microcurrent technology and precise micro-spheres, designed to stimulate the surface level of skin.
- In August 2022, NuFACE, a leader in microcurrent skincare since 2005, launched two new FDA-cleared devices: The Mini+ and Trinity+. The brand also introduces the Bluetooth-enabled NuFACE App, which connects to the devices and offers exclusive treatments targeting different layers of the skin for both immediate and long-term results at home.
- In July 2023, YA-MAN LTD. announced that the FDA approved “Medi Lift PLUS” for marketing in the US as a Class II medical device. YA-MAN began a marketing campaign for beauty devices in the US with “Medi Lift PLUS.” The US is a major market in the global beauty device industry, and YA-MAN planned to expand sales channels to retail stores and medical spas, as well as e-commerce.
- In February 2024, Nu Skin Enterprises launched the Nu Skin RenuSpa iO, a smart, FDA-cleared microcurrent body device that promotes wellness and boosts body confidence through skin stimulation. As the latest innovation from the world’s top-selling beauty device brand for six consecutive years, the RenuSpa iO revitalizes appearance and refreshes the body.
- In November 2022, Nu Skin Enterprises introduced the ageLOC LumiSpa iO, a smart skin treatment and cleansing device that offers a connected experience. Utilizing patented micropulse technology, it enhances personalized beauty with customized treatment options, intelligent coaching, and skincare routine tracking. The system includes the LumiSpa iO device, three non-abrasive treatment heads, and five specially formulated cleansers for optimal skin interaction. When paired with the Nu Skin Vera app, it creates a new level of personalized skincare experiences.
An upsurge in the number of product approvals, launches, and strategic collaborations is likely to create lucrative opportunities for the offline beauty devices market in the future.
Increasing Inclination Toward Beauty and Wellness Drives North America offline beauty devices Market Growth
The level of stress is rising notably due to the long working hours and lifestyle changes. This impacts negatively on a person’s appearance, especially skin and hair. Also, the increasing level of pollution has detrimental effects on an individual’s physical appearance. These issues can be controlled with the use of RF roller and blue light devices for acne. Customers have continued to show a keen interest in experiencing beauty and wellness services to rejuvenate their bodies. Thus, international grooming products and services have gained popularity to a great extent.
Obsession with appearance has significantly increased the demand for beauty and skincare products in North America. Premium beauty brands are now offering additional services, such as skin diagnosis, at their outlets to attract customers. In addition, the beauty industry is growing, and cosmetic products are largely purchased by millennial women aged 25–34. According to the LendingTree survey (August 2023) of nearly 1,950 US consumers, Americans spend an average of US$1,754 a year on beauty products, cosmetics, and services. The study highlights that most spending focuses on skin and hair care. Social media significantly influences spending, with younger generations more likely to purchase luxury items and beauty products. Several consumers use credit cards for beauty rewards, and 35% cut back on other expenses to prioritize beauty spending, particularly the millennial and Gen Z population. Moreover, according to Mintel Global Consumer Research 2021, 54% of people in Canada believe that using beauty and grooming products boosts their self-esteem.
Thus, the increasing inclination toward beauty products among men and women boosts the North America offline beauty devices market growth.
North America Offline Beauty Devices Market Share Analysis by Geography
The geographic scope of the North America offline beauty devices market report mainly focuses on Countries such as the US, Canada, and Mexico. In terms of revenue, the US dominated the market in 2023. It is estimated to dominate the North America market during the forecast period.
North America Offline Beauty Devices Market: Competitive Landscape and Key Developments
NuFACE, L’Oréal SA , The Procter & Gamble Co, Koninklijke Philips NV, Panasonic Holdings Corp, ZIIP, Silk’n, YA-MAN LTD, LUMINA NRG, FOREO, Nu Skin Enterprises Inc, MTG Co., Ltd are a few key companies operating in the market. These companies focus on product innovation strategies to meet evolving customer demands, along with maintaining their brand name in the North America offline beauty devices market. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. These companies focus on geographic expansions and new product launches to meet the surging demand from consumers worldwide and increase their product range in specialty portfolios. Their global presence allows them to serve a large customer base, subsequently facilitating market expansion. Furthermore, new product introductions in North America are likely to bring in new market trends during the forecast period.
A few developments in the North America offline beauty devices market are as follows:
- Nu Skin Enterprises launched the Nu Skin RenuSpa iO, a smart, FDA-cleared microcurrent body device that promotes wellness and boosts body confidence through skin stimulation. As the latest innovation from the world’s top-selling beauty device brand for six consecutive years, the RenuSpa iO revitalizes appearance and refreshes the body. (Source: NuFACE Website, January 2025)
- YA-MAN LTD. announced that the FDA approved Medi Lift PLUS for marketing in the US as a Class II medical device. YA-MAN began a marketing campaign for beauty devices in the US with “Medi Lift PLUS.” The US is a major market in the global beauty device industry, and YA-MAN planned to expand sales channels to retail stores and medical spas, as well as e-commerce. (Source: 3D Systems, Press Release, July 2023)
- Nu Skin Enterprises introduced the ageLOC LumiSpa iO, a smart skin treatment and cleansing device that offers a connected experience. Utilizing patented micropulse technology, it enhances personalized beauty with customized treatment options, intelligent coaching, and skincare routine tracking. The system includes the LumiSpa iO device, three non-abrasive treatment heads, and five specially formulated cleansers for optimal skin interaction. When paired with the Nu Skin Vera app, it creates a new level of personalized skincare experiences. (Source: CRANIOFIT, Press Release, November 2022).
