Colostrum Market
North America held a dominating position in the global colostrum market in 2023. In the region, the demand for colostrum is increasing owing to the rising preference for consuming nutraceuticals such as functional food and beverages and dietary supplements. The rise in health consciousness has made consumers prioritize health and nutrition and shift toward healthy functional drinks and related dietary supplements. According to the World Economic Forum, in 2022, 50% of Americans claimed to consume healthy food actively, and 58% of baby boomers followed healthy eating habits. Moreover, according to an IRI survey of Supplemental Nutrition Assistance Program (SNAP) shoppers, eating healthy food is a top priority for two-thirds (63%) of 42 million people in the US. Dietary supplements and functional food and beverages containing colostrum play a pivotal role in improving the overall health of consumers. Colostrum helps boost immunity, enhance gut health, and improve athletic performance. Therefore, the growing number of benefits of colostrum and changing consumer preferences fuel the demand for colostrum-based supplements across North America. As a result, many major market players are focusing on product portfolio expansion and increasingly adopting strategic initiatives. For instance, in April 2023, PanTheryx announced the launch of Life’s First Naturals PRO ColostrumOne Extra Strength. The new formulation is available for adults and children.
Colostrum is the first milk that is produced by cows immediately after giving birth. The colostrum obtained from cows is rich in antibodies, proteins, vitamins, and prebiotics. It promotes gut health and development and supports the immune system. The demand for colostrum is witnessing rapid growth globally attributed to the increased demand for colostrum-based dietary supplements and health products. The global colostrum market is segmented into form, category, and application. The application segment is divided into pharmaceuticals and dietary supplements, food and beverages, animal nutrition, and personal care. The growing demand for colostrum products for pharmaceuticals and dietary applications is driving the colostrum market.
Rising Awareness About Health Benefits of Colostrum
The increasing health consciousness worldwide boosts the demand for nutrient-enriched products that enhance overall health. The awareness about the beneficial properties and health benefits of colostrum is increasing among consumers, which is driving the demand for colostrum-based products. Colostrum is rich in nutrients and antibodies and has immune-boosting substances. It also contains essential proteins, vitamins, minerals, and antibodies, attracting more consumers. Colostrum is recognized for its high concentration of antibodies, primarily immunoglobulins, which are pivotal in enhancing the immune system. As consumers are becoming more health-conscious and are seeking ways to improve their immune systems, there is a growing demand for colostrum-based products as a natural source of immune support. The importance of colostrum in the nutrition of babies is becoming more apparent as it fights against infections and helps overall development. This is likely to support the colostrum market’s expansion over the next few years.
Colostrum is rich in proteins and has low fat and sugar content. It also includes proteins such as lactoferrin (which protects against infections) and epidermal growth factor (which promotes cell growth). It also contains several essential vitamins, such as vitamin A, and minerals, such as copper, magnesium, and zinc. Colostrum has the potential to support gastrointestinal health and promote gut barrier function, making it an attractive option for individuals seeking relief from digestive issues. Per the data from the US National Health and Nutrition Examination Survey (NHANES), published in June 2023, 1% of the US adult population (two million people) may have been diagnosed with inflammatory bowel disease (IBD). With the prevalence of such diseases, the demand for colostrum-based products is increasing among consumers across the globe. With such an increase in the demand for colostrum-based products, there is a surge in the application of colostrum in various end-use industries.
Thus, the rising awareness about the health benefits of colostrum worldwide contributes to the colostrum market share globally.
Colostrum Market: Segmental Overview
Based on form, the market is bifurcated into dry and liquid. The dry segment is projected to register a higher CAGR from 2023 to 2031. The demand for the dry form of colostrum in industrial applications is increasing owing to its enhanced stability, longer shelf life, and ease of incorporation in various products. In its dry form, colostrum retains its potent bioactive compounds while being less prone to spoilage and degradation, making it ideal for formulation in supplements, functional food, and cosmetics. In addition, the powdered form allows for precise dosing and consistent quality, which is crucial for industrial production processes. This versatility and practicality make dry colostrum a preferred choice in industries looking to harness its health benefits while ensuring product stability and efficiency in manufacturing.
The colostrum market, based on category, is segmented into organic and conventional. Cost-effectiveness and widespread availability of conventional colostrum are making it an attractive option for various industrial applications. It offers essential bioactive compounds, such as antibodies and growth factors, at a lower cost compared to organic alternatives. This makes it an ideal ingredient for industries looking to incorporate colostrum into a wide range of products, such as dietary supplements, animal nutrition, and skincare, without the added expense of organic certification.
Based on application, the market is segmented into pharmaceuticals and dietary supplements, food and beverages, animal nutrition, and personal care. The pharmaceuticals and dietary supplements segment dominated the global colostrum market in 2023. The demand for colostrum in the pharmaceutical and dietary supplements sector is rising due to its potent immunological and growth-promoting properties. Colostrum is high in antibodies, growth factors, and bioactive proteins that help enhance immune function, support gut health, and promote tissue repair. This makes it an attractive ingredient for products aimed at boosting immunity, improving gastrointestinal health, and accelerating recovery from illness or intense physical activity. In addition, the increasing consumer preference for natural and biologically-derived supplements over synthetic options has significantly contributed to the growing popularity of colostrum-based products, surging its demand for pharmaceutical and dietary supplements which further contributes to the colostrum market growth.
Colostrum Market: Competitive Landscape and Key Developments
Key players in the market include Pantheryx, Colostrum BioTec GmbH, Titan Biotech Ltd, Biodane, Pharma A/S, Bionatin, Biostrum, Cure Nutraceutical PVT. LTD., I. Livanou IKE, KERSIA GROUP, and INGREDIA s.r.o. These players are adopting various strategies such as mergers and acquisitions, product launches, expansions, partnerships and collaborations, and joint ventures to expand their market share and customer base and cater to the changing market demand.
