Growing demand for interactive displays among consumers for enhanced visualization experience and digital classrooms fuels the market. The corporate and retail industries has increases their demand for interactive displays such as interactive whiteboards, kiosks, monitors, and tables among others to make informed decision-making by enhancing customers’ experience is boosting the market during the forecast period. The interactive display supports businesses in providing customized offerings, content, evaluating client data, or provide recommendations based on individual interests. Furthermore, companies are using data analytics tools to visualize and communicate business issues with other departments, which increases its adoption and fuels the overall market growth. The growing need for interactive displays in the business and retail sectors has encouraged market players to add new and advanced features such as multipoint touch screens and multi-user interaction. These new features support business and retail sectors to attract more customers across the globe. For instance, in May 2023, Sharp Electronics Corp introduced a Multisync M751 display specifically manufactured for high-end conferencing. It is a professional display with advanced features that help the user achieve a clear and bright corporate presentation. Multisync M751 display is also suitable for large-scale applications, including retail, restaurants, and other commercial sectors. Thus, all the factors mentioned above are projected to fuel the interactive display market during the forecast period.
Germany Dominates Interactive Display Market in Europe
The interactive display market in Germany is projected to expand at a significant rate during the forecast period, owing to the growing digitalization and increasing demand for advanced learning platforms. Rising investment in the digitization of retail and education industries is driving the sales of interactive screens in Germany. The interactive display solution helps businesses easily attract and communicate with consumers across the globe. Growing demand for industrial automation and the adoption of Industry 4.0 trends are expected to offer lucrative opportunities to the interactive display market. Moreover, significant initiatives taken by the government to promote digitalization, rising advancements in display technologies, and the growing use of smart displays among several industries, such as education, retail & e-commerce, BFSI, and healthcare, are fueling the market.
Segmental Overview of Interactive Display Market:
Based on product, the market is bifurcated into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment recorded a larger interactive display market share in 2022 and is anticipated to hold a significant revenue share during the forecast period. On the basis of panel size, the market is divided into 17–32 inches, 32–65 inches, and above 65 inches. The above 65 inches segment dominated the market in 2022 and is anticipated to grow considerably during the forecast period. In terms of panel type, the market is segmented into flat, flexible, and transparent. The flat segment held the largest interactive display market share in 2022 and is anticipated to register the highest CAGR during the forecast period. Based on industry vertical, the market is bifurcated into retail & hospitality, healthcare, BFSI, education, entertainment, and others. The education segment accounted for a considerable interactive display market share in 2022 and is anticipated to hold a significant revenue share during the forecast period.
Interactive Display Market Analysis: Competitive Landscape and Key Developments
Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc, BOE Technology Group Co Ltd, ViewSonic Corporation, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and SMART Technologies ULC, are among the key interactive display market players profiled in this report. Several other essential market players were also analyzed for a holistic view of the market and its ecosystem. The interactive display market forecast can help stakeholders in this marketplace plan their growth strategies. The interactive display market report also provides detailed market insights to help major players strategize their growth.
• In September 2023, Elo Touch Solutions introduced the 2799L open frame display, specially designed for retail and related sectors. The 2799L open frame display is a highly durable customized solution with a 27-inch screen, making it suitable for outdoor use.
• In June 2023, Hitachi Ltd partnered with LG Electronics Inc to launch a new Artificial Intelligence (AI) display for the retail and e-commerce industry. Both companies are developing a 29-inch touchscreen panel that has biometric infrastructure and public key authentication, with numerous additional features such as a high-definition camera, face recognition technology, and a real-time monitoring system. The AI-based interactive display is designed to fulfill the demands of various customers from retail shops, restaurants, offices, gyms, residential sectors, and conference centers.
• In May 2023, Samsung Electronics USA showcased Tizen at the National Restaurant Association (NRA) 2023. Tizen is a new interactive kiosk technology that provides greater flexibility by offering a more convenient dining experience to consumers.
• In May 2023, Sharp Electronics Corp introduced a Multisync M751 display specifically manufactured for high-end conferencing. It is a professional display with advanced features that help the user achieve a clear and bright corporate presentation. Multisync M751 display is also suitable for large-scale applications, including retail and restaurants.
• In March 2023, Sharp Electronics Corp collaborated with E Ink Holdings Inc. to develop and market ePaper posters. Sharp Electronics Corp uses E Ink Holdings Inc.’s technology to manufacture digital signage.