Flourishing e-commerce and changing consumer preferences are among the major factors leading to the stagnant performance of the conventional retail industry. Several e-commerce companies are dynamically expanding their business operations to expand their share in the markets they serve. The companies prioritize their customers’ requirements with the integration of digital technologies in their photo printing operations to offer high-quality, personalized services without interruption. All these factors have steered the adoption of automation and personalized services. The automation of workflows eases retail operations with omnichannel efficiency, physical store effectiveness, and so on. Moreover, the integration of AI with digital printing technology offers vast opportunities to existing players. Different arenas wherein these technologies can be integrated include paper to digital automation, predictive maintenance, and protection against threats. Companies such as Xerox are leveraging the benefits of AI for the predictive maintenance of multi-functionality printers. Thus, by leveraging advanced technologies, companies in the photo printing market in Switzerland are likely to experience new growth trends in the future.
Switzerland Photo Printing Market: Segmental Overview
Based on product type, the Switzerland photo printing market size is segmented as follows:
- Prints
- Wall Arts
- Cards
- Photo Gifts
- Photo Books
- Calendars
- Others
The prints segment held the largest photo printing market share in 2022, whereas the photo gifts segment is anticipated to register the highest CAGR in the market during the forecast period.
Based on type, the Switzerland photo printing market is bifurcated as follows:
- Film and Offset Printing
- Digital Printing
The digital printing segment held a larger photo printing market share in 2022, and it is anticipated to register a higher CAGR in the market during the forecast period.
Based on product type, the Switzerland photo printing market is segmented as follows:
- Retail
- Online
- Instant Kiosk
The online segment held the largest share of the market in 2022. The instant kiosk segment is anticipated to register the highest CAGR in the market during the forecast period.
Market Analysis: Competitive Landscape and Key Developments
Kodak Alaris Holdings Ltd, Diginet GmbH & Co KG, Ifolor AG, CEWE Stiftung & Co KGaA, Cimpress Plc, Photobox Ltd, Smartphoto Group NV, WhiteWall Media GmbH, Myposter GmbH, and Fujifilm Corp are among the key Switzerland photo printing market players profiled in the report. Several other essential Switzerland photo printing market players were analyzed to get a holistic view of the market and its ecosystem.
- In June 2023, Pixum launched The Pixum Postcard, a new product ideal for the holiday season. This makes it possible to send quick and simple printed postcards made from personal and individual images to recipients all over Europe, straight from the smartphone. Pixum started by providing all customers three free Pixum postcards, including shipping charges, under the motto “Send your photos on your travels.”
- In 2022, A cooperation between Kodak Alaris and Publisure has been announced. Through this relationship, the fully integrated multi-channel communications platform from Publisure will be strengthened by Kodak Alaris’ intelligent data capture technologies. When used in conjunction, they will give consumers the ability to seamlessly transition from printed mail to digital delivery and radically alter how they interact with their clients.
- In 2020, CEWE increased the share of FSC-certified photo products by more than a third in 2021. The photo and digital printing paper used is also almost completely certified in accordance with the FSC standard.
- In 2020, Fujifilm’s announced its new instax mini 11 model with simple operability and stylish design, offering premium quality instant photo prints.