Mobile Threat Defense Market
The Asia Pacific mobile threat defense market is segmented into China, Japan, India, South Korea, Australia, and the Rest of Asia Pacific. Enterprises in the region were increasingly adopting mobile threat defense solutions in their core business functions. The growing need for mobile threat defense across various industries and the rising focus of organizations toward improving and enhancing existing business systems are a few of the factors driving the Asia Pacific mobile threat defense market share. Mobile threat defense market players are expanding their businesses and introducing advanced solutions to fuel the Asia Pacific mobile threat defense market share further. For example, in August 2023, pioneering mobile threat defense (MTD) startup Protectt.ai announced its expansion with an improved facility at the Product Innovation Center, Chennai. This new center aims to cater to the ever-evolving mobile threat defense needs of banking and financial enterprises by delivering solutions powered by deep tech and cutting-edge research in mobile security. The Product Innovation Center will bring Protectt.ai’s digital ecosystem, including clients, partners, startups, and academia, to inspire and nurture innovative Mobile Digital solutions in cyber threat defense. In addition, in September 2022, Protectt.ai announced the launch of the innovative product AppBind, which enables Zero Trust Device Binding for Mobile Banking Apps. The MTD cyber security startup also announced the inauguration of a new office in Mumbai, thereby continuing its momentum of expansion.
Increased internet penetration and consumption and the rapid adoption of mobile threat defense are a few factors driving the mobile threat defense market growth. For instance, in March 2021, Motorola and Zimperium, one of the global leaders in mobile security, announced a partnership to provide B2B customers with an industry-leading mobile threat defense solution through ThinkShield for the mobile platform. Security has always been at the core of what Motorola does, and by adding this Zimperium solution to their portfolio, they offered world-leading, business-grade security on Motorola devices secured by ThinkShield for mobile.
Government support for small & medium enterprises (SMEs) Drives Mobile Threat Defense Market Size
SMEs are the major contributors to the economic growth of any country. They account for the majority of businesses (90%) across the world. However, due to financial constraints, the growth of SMEs slows down. Thus, the government sector and organizations are constantly supporting SMEs to expand their business, which further contributes to the economic growth of any country.
For instance,
- World Bank Group is focused on improving SMEs’ access to finances and obtaining innovative solutions to unlock various sources of capital. It also provides Advisory and Policy Support for SME that helps them adopt innovative solutions.
- The US Small Business Administration launched the Small Business Digital Alliance to help small businesses strengthen their online footprint via access to free digital tools.
- In Europe, a network of European Digital Innovation Hubs or the Enterprise Europe Network offers help for SMEs to adopt digital tools securely. They provide solutions such as raising awareness, assessing digital maturity, access to finance, offering mentoring, and facilitating experimentation with digital tools.
As businesses are going digital, securing mobile devices from potential cyberattacks has become the fundamental aspect of any organization. Government support to provide financial aid to small and medium businesses boosts their capability to leverage advanced solutions to secure their company’s critical information from attacks such as phishing, malware, and ransomware. Thus, government support for SMEs contributes to mobile threat defense market growth.
Mobile Threat Defense Market: Segmental Overview
The mobile threat defense market is segmented on the basis of operating system, enterprise size, industry vertical, and geography. Based on the operating system, the market is bifurcated into Android and iOS. Based on enterprise size, the market is segmented into large enterprises and SMEs. Based on end-user, the market is segmented into IT and Telecomm, BFSI, manufacturing, retail and e-commerce, government, and others.
The scope of the mobile threat defense market report covers North America (the US, Canada, and Mexico), Europe (Russia, the UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and the Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).
Mobile Threat Defense Market Analysis: Competitive Landscape and Key Developments
Cisco Systems, Inc.; Ivanti; SAP SE; Broadcom; AO Kaspersky Lab; Zimperium; SentinelOne; Micro Focus; Pradeo; and Check Point Software Technologies Ltd are among the prominent players profiled in the mobile threat defense market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The mobile threat defense market forecast can help stakeholders plan their growth strategies.
- In April 2023, Zimperium, one of the leading providers of mobile security solutions for endpoints and apps, announced the launch of the Zimperium Mobile-First Security Platform. This single platform unifies Zimperium Mobile Threat Defense (MTD)—formerly known as zIPS—and Mobile Application Protection Suite (MAPS), and provide new features designed for teams who bear security responsibility across the entire mobile security spectrum. Through a “single pane of glass,” customers can have centralized access to management of both Zimperium’s mobile application security and endpoint security solutions, providing them full mobile coverage to adapt to emerging threats dynamically.
- In October 2020, BlackBerry Limited launched BlackBerry Protect Mobile, a new mobile threat defense (MTD) solution that extends the powerful AI-based security in BlackBerry Protect to mobile devices. The solution provides security teams unprecedented visibility into their mobile, desktop, and server endpoints from a single security console. It is critical when remote workers are being targeted with mobile malware and phishing attacks.
- According to a document released by Oracle in September 2021, with its z9 machine learning engine, Zimperium’s cloud-native mobile security platform helps protect mobile devices from network, phishing, and application attacks. As a member of Oracle PartnerNetwork, Zimperium is working with Oracle to offer its mobile threat defense (MTD) services in the Oracle Cloud Marketplace. Since moving its platform to Oracle Cloud Infrastructure, Zimperium has reduced its infrastructure costs by 20%, increased its application’s availability, tightened its security, and more quickly resized its compute instances to match current workloads.
