Gas barbecue grills usually use propane and natural gas as their fuel source. They are specially designed for outdoor cooking and have stainless steel body and rust-free features, which increases their durability.
The rising interest of people in social gatherings, block parties, and community BBQ events is encouraging outdoor cooking activities. With outdoor cooking, people are engaging in grilling activities, spending more time in nature, and enjoying moments with their friends and family. People highly enjoy cookouts in their gardens and backyards during national holidays, summer vacations, New Year’s Eve, Thanksgiving, and other special occasions. All these factors are positively influencing the gas barbecue grills market growth.
Based on geography, North America held the largest share of the gas barbecue grills market in 2022. In North America, the increase in home barbecue grilling and backyard cooking activities drives the gas barbecue grills market. Many people from the region choose to spend their holidays outdoors, where barbecuing is a widely preferred activity. Consumers choose to barbecue quite often for celebrations and occasions. According to Hearth, Patio, and Barbecue Association (HPBA), more than 60% of customers engage in BBQ grilling on weekends during summer or on any special occasion. They also enjoy cookouts during national holidays such as Independence Day, Thanksgiving, Christmas, and New Year’s Eve. Preference for poppers, grilled meat, hotdogs, and other grilled food products drives the demand for gas barbecue grills.
Asia Pacific is one of the fastest growing markets for gas barbecue grills due to the growing interest of people in outdoor cooking activities. Gas-fueled grills are the ones that are being used in large quantities. Barbeque grills have become a piece of accessible kitchen equipment. Its availability in different sizes makes it easy to carry as per people’s comfort. Factors such as the fast cooking of food and convenience have increased its demand among the people in Asia Pacific. The influence of Western culture, coupled with the growing popularity of grilled food among the people, is also boosting the demand for different types of barbecue grills, such as gas barbecue grills.
In addition, the growth in urbanization, along with the increasing disposable income of people in the region, is leading to a change in lifestyle and the adoption of different kitchen appliances. This is also fueling the growth of the gas barbecue grills market.
Further, the strong growth of the online retail sector in the region is boosting the gas barbecue grills market growth. In Asia Pacific, the growth in online shopping is mainly attributed to a rise in per capita income, an inclination toward a better standard of living, and a high number of smartphone users. The growth of the online retail sector in the region provides people with easy and quick access to different grilling products from different brands with unique features, thus helping boost product sales in the region. Furthermore, various brands are investing in the region, which is increasing the availability of different types of grilling products for consumers in the region.
Further, to fulfill the growing demand for gas barbecue grills, the manufacturers focus on research & development activities and new product launches. In 2021, BBQGuys announced that the company had launched a new line of “Victory” grills. The Victory line debuts with two outstanding grills—Victory Gas Grill and Victory Pellet Grill. In 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills, the first outdoor smart gas grill with an air fryer. Such developments by the players operating in the market further boost the market growth in the region.
Strategic Initiatives by Market Players to Provide Lucrative Opportunities for Gas Barbecue Grills Market from 2022 to 2030.
Players operating in the global gas barbecue grills market focus on various strategic initiatives such as new product launches, and mergers and acquisitions. They are looking to develop new, innovative, high-quality, and technologically advanced products to fulfill the growing consumer demand. With the new product launches, market players are enabling customers to explore a new frontier of flavor through innovative designs and features. They are heavily investing in technology to build a connected-grilling platform. In 2021, Weber expanded its line of internet-connected grills to encompass its popular gas models. The company’s entry-level Spirt lineup offers Bluetooth and Wi-Fi connectivity for tracking temperature and an integrated digital display. Further, in 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills—the first outdoor smart gas grill with an air fryer. The NEX-fi-enabled grill connects to the Nexgrill app. Also, it removes the guesswork from grilling by using the SureTemp Controller, built-in temperature probes, and a knobless digital LED control panel that operates on a finely tuned algorithm to maintain consistent cooking temperatures. Such product launches with innovative and technologically-advanced features are expected to provide opportunities in the gas barbecue grills market in the coming years.
Gas Barbecue Grills Market: Segmental Overview
Based on distribution channel, the gas barbecue grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment holds a significant share of the market, whereas the online retail segment is projected to register the highest CAGR from 2022 to 2030. Online retail is one of the rapidly growing distribution channels as it offers convenience in terms of shopping and product delivery. Online retail stores offer a comprehensive range of products and attractive discounts. Consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of consumers to shop through e-commerce portals. Moreover, these websites offer comprehensive product information, along with user reviews, which help consumers compare products and make informed decisions. Brands are highly preferring to sell their products through online retailers, and with this, they have greater access to consumers than ever. All these factors significantly boost the growth of the gas barbecue grills market for the online retail segment.
Gas Barbecue Grills Market: Competitive Landscape and Key Developments
The Coleman Co Inc, Bull Outdoor Products Inc, Lynx Grills Inc, RH Peterson Co, Ningbo Huige Outdoor Products Co Ltd, Sub-Zero Group Inc, Weber Inc, Monument Grills LLC, Sitro Group Australia Pty Ltd, and Nexgrill Industries Inc are a few players operating in the global gas barbecue grills market. Players operating in the market focus on providing high-quality products to fulfill customer demand.
Key Developments
- In March 2022, American Outdoor Brands Inc completed the acquisition of Grilla Grills, a manufacturer of high-quality barbecue grills, smokers, accessories, and modular kitchens.
- In August 2021, BBQGuys launched a line of gas and pellet barbecue grills under the brand name Victory. The grills have stainless steel construction and are stress tested in hurricane conditions. It also provides protection against rusting and has a best-in-class warranty.