The demand for hair extension in North America has surged due to growing celebrity fashion trends and elevated grooming and beauty activities. Caucasian consumers usually use hair products for cosmetic reasons or to create a specific fashion image. Caucasian consumers are mainly from North America and Europe and generally hold higher incomes than customers in other regions. They also pay more attention to the quality of their hair products, which surges the demand for human hair goods. Besides, increasing hair loss is another major factor that boosts the hair extension market. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, which first manifests as hair thinning and frequently develops to total hair loss on some areas of the scalp; it is also known as androgenetic alopecia. This condition affects ~80 million Americans—50 million men and 30 million women. All these factors contributed to the surging hair extensions market size across North America.
In 2023, Europe dominated the global hair extensions market share. The western part of Europe is known for its better living standards, with people displaying a higher income level. It is one of the wealthiest regions on the European continent, with more per capita GDP than the others. Hair extensions display incremented growth in these parts. The presence of a manufacturing hubs and the growing demand for hair extensions from consumers in the region positively impact the market growth. Apart from this, the UK, France, and Germany are among the leading hair extension markets in Europe. The countries are experiencing a growing demand for hair extensions due to increasing disposable incomes and urbanization. Besides, the demand for hair extension has increased among consumers due to the rising popularity of hair goods such as fashion accessories. Prominent companies operating in the hair extension market invest in R&D to attain a competitive edge, creating immense market opportunities. Balmain Paris Hair Couture; Anhui Jinruixiang Hair Products Co., Ltd.; Evergreen Product Group; Barclaywolf Hair Extensions; and Great Lengths Universal Hair Extensions S.p.A. are among the leading players in the hair extension market in Europe. Furthermore, European manufacturers have established their manufacturing facilities in different areas across the world to widen their geographic footprint.
Promotion of Hair Extensions on Social Media Favors Hair Extensions Market
Several hair extension organizations use social media platforms such as Instagram, Facebook, Pinterest, and YouTube to endorse their brand and work. Such organizations record their clients’ best hair transformations and upload them on social media to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most preferred social media platforms to sell hair extensions. Hair extensions are best shown off in consumer-generated content, where they exhibit their hair extension in video and picture tutorials. Thus, the rising promotional activities on social media platforms by market players propel hair extensions market growth.
Hair Extensions Market: Segmental Overview
Based on product type, the hair extensions market is segmented into tape-in, fusion and pre-bonded, clip-in, weft, and others. The fusion and pre-bonded segment is projected to register the highest CAGR from 2023 to 2031. Fusion and pre-bonded hair extensions are fused to the natural hair using various adhesives such as glue. Applying these extensions takes around 3–4 hours. A machine resembling a hot glue gun is used primarily to attach the hair extension to individual strands of natural hair. However, due to various chemicals in the glue, fusion and pre-bonded hair extensions can cause breakage, hair loss, and scalp irritation.
The hair extensions market report includes key market segments: product type, source, and distribution channel. The market, based on source, is bifurcated into human hair and synthetic hair. The human hair segment is projected to register a higher CAGR during the forecast period. Human hair extensions are made of hair collected from human donors. The extensions can be treated like natural hair as they can be straightened, curled, blow dried, and colored. Also, hair care products can be applied to human hair. Further, human hair extension blends effortlessly with the hair and lasts longer than synthetic hair. The manufacturers are focusing on producing hair extensions from human hair. Great Lengths Universal Hair Extensions S.p.A. claims that it ethically sources 100% virgin Remy and the best human hair from various Indian Hindu temples such as Sri Venkateswara Temple. Also, easihair pro claims that its hair extensions are produced from 100% cuticle-intact Remy human hair.
The hair extensions market, based on distribution, is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment is anticipated to hold a significant hair extensions market share by 2030 whereas the online retail segment is projected to register the highest CAGR from 2023 to 2031. Online platforms provide a convenient and accessible shopping experience. Customers can browse various hair extension options from their homes without visiting physical stores. Additionally, online retailers often offer an incredible selection of products, allowing customers to choose desired products by browsing different lengths, colors, and styles to suit their preferences. Moreover, online platforms often provide detailed product descriptions, customer reviews, and images, which enable shoppers to make informed decisions. The competitive pricing shown by online retailers is another attractive factor, as customers can compare prices of products from different brands and find deals that suit their budget. Also, the ease of online transactions and reliable delivery services make purchasing hair extensions online convenient and efficient for those seeking to enhance their hairstyles. Due to all these advantages, customers prefer to purchase hair extensions from online retail channels.
Hair Extensions Market: Competitive Landscape and Key Developments
The hair extensions market analysis is carried out by identifying and evaluating key players in the market across different regions. Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd, and Hairlocs Inc are among the prominent players profiled in the hair extensions market report. Players operating in the global market focus on providing high-quality products to fulfill customer demand. Also, they focus on adopting various strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market.
Key Developments In May 2022, Beauty Industry Group (BIG) acquired BELLAMI Hair, one of the premium hair extension brands, driving innovations in the haircare and hair extensions categories. BIG will aim to support BELLAMI as it advances its differentiated go-to-market strategy and grows its strong consumer following to build on its current momentum.