In 2023, North America held the largest share of the eyelash adhesives market. North America is one of the prominent regions comprising strong and developed economies such as the US, Canada, and Mexico. The eyelash adhesives market in North America is growing significantly owing to the rapidly expanding cosmetic industry and the emerging trend of wearing eye makeup among women in the region. The rising number of makeup studios, beauty clinics, and salons in the region owing to a growing trend of makeup among women also propels the regional market growth. Eye makeup product sales are rapidly growing in the US as compared to the sales of other cosmetic products. Moreover, the presence of a significant number of key players such as H.B. Fuller Company, Gladgirl, True Glue, and Cartel Lash and Supply Co in the US and Canada fuels the growth of the North America eyelash adhesives market.
Various demographics, including different age groups and gender identities, significantly use eyelash extensions. Young generations, particularly millennials and Gen Zs, are more inclined to spend on beauty and self-care products, further driving the demand for eyelash extensions. As a result, the eyelash extensions market has responded with a wide range of price points, making the products accessible to a broad audience. The beauty industry is lucrative, and many market players have entered the market, increasing the availability of eyelashes and DIY kits. In January 2024, Vin Lash launched a guide on “A Definitive Guide to Purchasing Wholesale Eyelash Extensions” to help people understand the eyelash extension trends. In April 2024, BL Lashes launched eyelash extension glue, introducing Optimo long-lasting lash glue. Modern eyelash adhesives have better formulations, providing strong adhesion, long-lasting results, and gentle application on skin. The adhesives are available in a variety of options tailored for sensitive skin and with waterproofing benefits and fast curing time. Thus, the growing demand for eyelash extensions fuels the eyelash adhesives market growth.
Increasing Sales of Beauty Products Through Online Sales Channels to Create Opportunities for Eyelash Adhesives Market
The emergence of e-commerce has transformed the way people shop and purchase beauty products. The upsurging penetration of smartphones and the internet, increasing purchasing power of consumers, quick access to emerging technologies, and convenience provided by online retail shopping platforms are among the major factors bolstering the e-commerce industry. According to the US Department of Commerce Retail Indicator Division, e-commerce sales reached US$ 870 billion in the US in 2021, up by 14.2% from 2020. As per the US Census Bureau of the Department of Commerce, the estimate of retail e-commerce sales in the US for the first quarter of 2024, adjusted for seasonal variation, was US$ 289.2 billion, an increase of 2.1% from the fourth quarter of 2023. With the rise in the e-commerce sector, the sales of beauty products from online platforms are also growing.
Eyelash Adhesives Market: Segmental Overview
Based on type, the eyelash adhesives market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment held a larger share of the market in 2023. Strip lash adhesives are used to attach false eyelashes securely to the eyelids, creating an enhanced and voluminous lash appearance. The adhesives are available in various formulations, including latex-based and latex-free options, to accommodate different skin sensitivities and preferences. To apply, a thin layer of adhesive is spread along the band of the false lashes, which are then carefully placed just above the natural lash line. Some adhesives are packaged with a brush applicator for precision, while others are available in squeeze tubes. The adhesives generally require a brief drying period, often from 20 to 60 seconds, allowing the glue to become tacky for a stronger hold. Available in clear and black, clear adhesives dry to an invisible finish ideal for a natural look, whereas black adhesives blend seamlessly with eyeliner, enhancing the eye’s definition. Many modern adhesives are waterproof, ensuring that the lashes remain secure through tears, sweat, or humid conditions.
The eyelash adhesives market, based on distribution channel, is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023. One of the key advantages of the specialty store is its focus on a single range of products. A specialty store carries a large quantity and variety of products in a single category. It helps consumers find unique products they cannot find in other retail stores. With a rapid growth of specialty stores, supermarkets and hypermarkets are losing their market shares on account of wide product offerings in a single category, product displays, unique designs, and flexible store formats. The sale of eyelash adhesives through these specialty stores is expected to witness reasonable growth during the forecast period owing to the increasing number of makeup artists in countries such as the US and Canada. Makeup artists are among the major consumers to whom eyelash adhesives are mostly sold.
Eyelash Adhesives Market: Competitive Landscape and Key Developments
H.B. Fuller Company; Parson Adhesives, Inc.; Ex-Import Pty Ltd; True Glue; GladGirl Inc; DAEJIN CHEMICAL CO., LTD; CharmLash; Gollee Cosmetics Limited; Lost Artistry LTD.; B.O.B.I.; MACY CO., LTD; S&G; DeQi Handicraft Processing Co., Ltd.; Pingdu Sparkling Eyelashes Co., Ltd.; Qingdao Kiss Me Lash Co., Ltd.; DancingSwan Beauty (TsingTao) Co., Ltd; Zhongshan Bonnie Biotechnology Co., Ltd.; CLD Creative Lash Design; HUDA BEAUTY; and ESQIDO are among the prominent players profiled in the eyelash adhesives market report. These market players focus on providing high-quality products to fulfill customer demand. They are also adopting various strategies such as new product launches, capacity expansions, partnerships, and collaborations to maintain a competitive edge in the market.