Kids bicycle market is majorly driven by growth in the increasing emphasis on active lifestyle and surging number of product launch with innovative technologies. Rising awareness regarding childhood obesity and the importance of physical activities has encouraged parents to choose bicycle as means for their child to stay active. In addition, the rising demand for e-bicycle has further attributed the growth of the market.
Asia Pacific held the highest share of the kids bicycle market in 2022 and is projected to register the highest CAGR from 2022 to 2030. Asia Pacific is home to 60% of the world’s population, nearly 4.3 billion people, and includes the world’s most populous countries, China and India. With a rising emphasis on promoting healthy lifestyles for children and a growing middle-class population, the demand for kids’ bicycles has witnessed significant traction in recent years. In countries such as China and India, where urbanization and changing lifestyles are prominent, there is a heightened awareness among parents about the importance of outdoor activities for children. This awareness has translated into an increased demand for kids bicycles as a means to encourage physical activity and provide a mode of recreation.
Economic is also leading to increased spending power for families across the region. This, coupled with a growing middle-class population, fuels the demand for recreational activities such as cycling, paving the way for more kids’ bicycles in homes. In addition, as cities sprawl, families seek alternatives to crowded roads and polluted air. Cycling emerged as a healthy and cost-effective solution, promoting both physical fitness and outdoor exploration for children. Recognizing this trend, governments are investing in cycling infrastructure, further supporting the kids bicycle market growth. According to the Jakarta Transportation Agency, the Jakarta provincial government expanded the capital city of Indonesia’s bicycle lane or bike lanes to a total length of 309.5 kilometers with the expansion of 195 kilometers of new lanes in 2022.
The rising demand for e-bicycles has emerged as a notable trend in the kids bicycle market, reflecting broader shifts in consumer preferences toward innovative and sustainable transportation solutions for children. E-bicycles, equipped with electric assistance, are gaining popularity due to their ability to offer a unique and exciting riding experience for kids. These bicycles often feature adjustable power levels.
Proliferation of E-Commerce Industry to Provide Lucrative Growth Opportunities for Kids Bicycle Market During Forecast Period
The proliferation of the e-commerce industry presents a significant opportunity for the kids bicycle market, transforming how products are marketed, sold, and distributed. Online platforms have become a preferred channel for consumers to explore, compare, and purchase goods, and the kids bicycle market is no exception. In addition, the convenience and accessibility offered by e-commerce platforms have broadened the market reach, allowing parents to browse a diverse range of kids’ bicycles, read reviews, and make informed purchasing decisions from the comfort of their homes.
One notable advantage of e-commerce is the elimination of geographical constraints. Parents can access several kids’ bicycle options, regardless of location, providing a more extensive selection than what might be available in local brick-and-mortar stores. This increased accessibility benefits consumers and allows manufacturers and retailers to tap into a global customer base, expanding their market presence beyond traditional boundaries.
Kids Bicycle Market: Segmental Overview
Based on product type, kids bicycle market is bifurcated into battery operated and manual. The battery operated segment is expected to register the fastest CAGR from 2022 to 2030. Battery operated bicycles have gained significant popularity in recent years. These innovative bicycles are equipped with an electric motor powered by a rechargeable battery, allowing riders to pedal manually or engage the motor for an added boost. The integration of electric assistance not only extends the rider’s range but also makes cycling more accessible to a broader demographic. There is rising demand for kids’ battery operated bicycles due to a rising shift toward active and eco-friendly lifestyles. Parents appreciate the combination of sun, safety features, and eco-conscious values that these bicycles offer. With adjustable speeds and terrain adaptability, these bicycles provide a controlled and confidence-building riding experience, aligning with the growing trend of balancing outdoor activity with sustainability.
Based on distribution channel, the kids bicycle market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment is projected to register the highest CAGR from 2022 to 2030. The rise of online retail platforms has significantly impacted the distribution of kids’ bicycles, facilitated a global reach, and provided convenience to consumers. Consumers prefer to buy kids’ bicycles from online retail platforms due to the convenience, extensive variety, and ease of comparison that e-commerce offers. Online retailers allow parents to browse a vast array of kids’ bicycles from the comfort of their homes, eliminating the need for physical store visits. The convenience of doorstep delivery is also a significant factor, saving time and effort for busy parents.
Kids Bicycle Market: Competitive Landscape
SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, BikeCo LLC, Kona Bicycle Co, Paco Bike Co Ltd, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are among the major players operating in the kids bicycle market. Companies in this market focus on strategies such as investments in research and development activities and new product launches. For instance, in May 2022, Guardian Bikes announced that it would build a highly automated factory to move production of its safety-focused kids bikes to the US. Guardian has selected a site at the Freeman Field Industrial Park in Seymour, IN, where the company expects to invest nearly US$ 7 million and employ 100 workers by 2026. Additionally, in December 2022, Scott Sports India rolled out its first Scott Technology Center in Gurgaon to expand its presence and services in North India. Such strategic initiativs by key players has contributed to the growth of kids bicycle market.