Consumer behavior is among the key factors that drive the event logistics industry. The expectations of customers toward services at a particular event with regard to food and other arrangements, as well as the digitalization of mobility in event logistics, results in the event logistics industry streamlining its processes. Therefore, the event logistics sector focuses on accelerating its operations to ensure the products are quickly delivered or replaced at a particular event. The growing awareness of sustainable packaging is expected to boost the event logistics market growth during the forecast period. However, the persisting issue of transport safety is a key challenge frequently faced in the event logistics market. Technological improvements have had a major impact on processing and routing. It affects inventory tracking and filling, security, speed, payment system, and knowledge base. In addition, new ways of distributing goods and services, warehousing management, transport management & technologies, and visibility tools, among others, are the key examples of technological factors affecting the event logistics market.
The scope of the event logistics market report includes North America (US, Canada, and Mexico), Europe (Spain, UK, Germany, France, Italy, and Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South America (Brazil, Argentina, and Rest of South & Central America). In terms of revenue, Europe accounted for the largest event logistics market share in 2023. Asia Pacific is the second-largest contributor to the event logistics market, followed by North America. The presence of a few of the highly economically developing countries such as India, Vietnam, Indonesia, China, Malaysia, and Thailand is one of the major factors likely to generate new opportunities for event logistics market vendors in the coming years. The market for event logistics in these countries will be driven due to the rise in the number of businesses and sports industry that mainly drives the event logistics industry. Also, a rise in the number of music concerts and other entertainment shows across countries such as Japan, India, Indonesia, and Malaysia is driving the demand for event logistics in the region. The rising FDI investments from the international businesses of different countries are contributing to the establishment of new businesses in Asia Pacific countries, which is likely to generate new opportunities for business conferences and events in the coming years.
Event Logistics Market Analysis: End User Overview
Based on end user, the event logistics market is segmented into media & entertainment, sports events, corporate events & trade fairs, cultural events, and others. The corporate events & trade fairs segment held the largest market share in 2023. The rise in the number of corporate events and trade fairs/shows for product launch events, industry trends, meetings, conferences, award ceremonies, and seminars, among others, are driving the event logistics market. In addition, a rise in corporate spending toward these events is anticipated to create opportunities for the companies operating in the event logistics market from 2023 to 2031. In 2023, an average of 65% of companies worldwide reported an increase in meeting and event spending (North America at 65%, Europe at 66%, Latin America at 63%, and Asia at 67%). According to American Express, 10% of these companies reported a significant increase in spending on corporate events of more than 11% in 2023 as compared to 2022. Moreover, there is a rise in corporate events in the renewable energy industry to promote the use of renewable energy sources through product launches, conferences, and other events. For instance, according to the EventsEye stats on the number of corporate events in the renewable energy industry, more than 800 trade shows related to clean or renewable energy are scheduled till December 2025. This is projected to fuel the growth of the global event logistics market from 2023 to 2031.
Sporting events bring together athletes, spectators, and fans at one location. F1 Grand Prix, Cricket World Cup, Rugby World Cup, Olympics, Commonwealth Games, and Football World Cup are a few types of international events that require efficient event management planning and logistics development. Logistics includes various activities such as transportation, accommodation, venue selection, equipment management, and risk assessment. Many key players operating in the global event logistics market are providing sports event logistics services such as DSV A/S; CH Robinson; CEVA Logistics; DB SCHENKER; DHL International GmbH; FedEx; UPS; XPO Logistics, Inc.; and GEODIS; among others.
A well-executed logistics plan has a significant impact on the participant and spectator experience. Timely transportation arrangements ensure that athletes and staff arrive on time and can focus on their performance without unnecessary stress. Also, efficient accommodation planning ensures comfort during the event and allows them to rest and recover between competitions. In addition, efficient device management ensures that the necessary resources are always available while disruptions during the event are minimized. Hence, scheduled sports events for the Olympics in 2024 and 2028, the Commonwealth Games in 2026, the FIFA World Cup in 2026, and other international sports events are expected to fuel the growth of the event logistics market in the coming years.
Event Logistics Market: Competitive Landscape and Key Developments
DSV A/S, C H Robinson Worldwide Inc, CEVA Logistics, DB Schenker, DHL International GmbH, FedEx, Kuehne+Nagel, Rhenus Group, United Parcel Service of America Inc, and XPO Logistics Inc are among the key players covered in the event logistics market report. R&D activities for new technology development and strategic alliances with other firms through partnerships and, mergers & acquisitions are among the key business strategies adopted by companies in the global event logistics market. The event logistics market report includes growth prospects owing to the current event logistics market trends and their foreseeable impact during the forecast period.